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View Full Version : Lynas undone by social media. Is your company next?


Sparty
07-03-2012, 03:37 AM
Lynas Corp. (LYC) Chief Executive Officer Nicholas Curtis said he underestimated the power of Facebook and Twitter when his mining company decided to build the world's biggest rare-earths plant in Malaysia.


In hindsight, "I'd have dealt with the emerging community debate by the social media a little bit more intensely, a little bit earlier," Curtis said in a phone interview from Sydney on June 29. "We probably didn't recognize the power of the social media to create an issue."


Lynas is now counting the cost as thousands of tons of unprocessed raw materials pile up at its Mount Weld mine in Western Australia while it waits for a promised refining permit. Local residents, worried about possible contamination from the Pahang plant, have used new media to rally local and foreign opposition to the facility. http://stoplynas.org/curtis-gagged-by-social-media/




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